3 Tips to Attract Millennials to Manufacturing – Part 1
According to the National Association of Manufacturers, 2.7 million manufacturer workers are expected to retire in the next 8 years. The massive exit of the Baby Boomer generation, coupled with the lack of interest by Millennials, is predicted to leave 2-million unfilled manufacturing jobs. In order to keep the US Manufacturing Industry thriving, it will be crucial to attract a new generation of workers. Since this will impact the manufacturing community as a whole, at Lyndex-Nikken, we wanted to pass this information forward. In this 3-part series, we are sharing the top ways to attract Millennials and grow your business:
Show me the Challenge?
Unlike Cuba Gooding Jr’s character from the movie Jerry Maguire, Millennials are not motivated by money alone. Receiving a competitive salary for your work is important, but Millennials are also attracted to new challenges. According to the “No Collar Study”, conducted by MTV in 2012, Millennials want to learn new skills and experiences that add value to their overall skill set. At Lyndex-Nikken, we created a training program which rotates our sales associates to various departments to learn how that department runs efficiently. The objective is to make sure our sales associates are knowledgeable and prepared to provide the best solution to our customer’s tooling needs. It will be important to spend time creating training workshops and tutorials to keep the culture of learning continuous.
When running for election, politicians know voters have to be inspired in order for them to get elected. The study also determined Millennials need to be motivated as well. Millennials want to work for brands they believe in. They are inspired by work that is “meaningful” and “makes a difference”. It will be crucial for brands to adopt a constant philanthropic mission to speak directly to this “cause” minded demographic.
The Now Generation
Let’s face it, technology has made everyone’s desire for rapid information increase. We like our web browsers, cars and apps to run at high-speeds and Millennials are the product of this new “now” approach. As a result, Millennials like immediate results and require feedback on their work. It will be essential to restructure the typical 6-month or annual review schedule to accommodate your new work force.
These insights will be valuable for all businesses but especially the manufacturing industry. Please share, like and subscribe to our social media channels so you don’t miss part 2 of this series.