Business can be a tricky subject. We know business is a delicate dance between brands and their customers where money is exchanged for goods and/or services. However, how brands attract customers have changed. Customers look to the internet to find information on your company. It is your job to flood the internet with content from your website; giving your potential customers all the information they need to choose your brand over your competitors. Here are 2 keys to making sure you are not losing business to your competitors.
Revive Your Website
9 times out of 10, you already have a website. Congratulations. Now, change it. I know, it doesn’t sound fun but it must be done. Since people live off their mobile devices these days, your website should be mobile responsive. This means when people visit your site from their phone, your website automatically re-sizes it’s layout to fit a mobile screen. At Lyndex-Nikken, we are currently in the process of revamping our website to be mobile friendly. It is important to us to give our customers a better experience while on our site. If your website isn’t user friendly for your visitors, they will leave and take their business and money to your competitors.
KEY: Go to your website from your mobile phone and check if your website is mobile friendly. If your site does not automatically re-size, try to read and search for content on your site. If you find it frustrating so will your customers.
SEO SEO SEO
After updating your brand’s website design, the next step is to attract your ideal customers to it. You do that through SEO. SEO stands for Search Engine Optimization. It is what leads visitors to your site. How? SEO works by getting your website to appear higher in search engine ranking. When your potential customers are looking for manufacturers, like your business, the first place they go to is their favorite search engine. Usually, the brands that appear at the top of the results are what most people click. There are many techniques that you can use for this, including creating content and sharing it online.
KEY: Search your business on all search engines, Google, Bing, etc. Take note of your ranking. If you aren’t on the first page, it’s because your website is not being updated enough.