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Category Archives: Social Media

16 June2 Tips to Help Your Business Strive on Social Media

Social Media Feature

By now, every business should have their social media profile(s) established. Even if the business doesn’t post regularly, the profile should be setup. There is a difference between striving and surviving on social media. Surviving is when you are struggling to keep up with maintaining your page. Striving is when you look forward to posting content because you know it will increase your engagement and traffic rate. To help make social media more enjoyable for you, we are sharing 2 tips to help your business strive on social media:

Plan Your Posts

Rule #1 for striving on social media is to post content constantly. Some businesses see it as a chore to maintain their social media pages because it’s not easy. However, planning your posts can help take the pressure off. Developing a posting strategy is the first step. Choose how many posts you want to share on a daily or weekly basis. Then plan your content around that number. Usually, you would share original content but this is social media. You can also repost shared content from another source. If remembering to post is an issue, you can use social media management tools like Hootsuite and Buffer to schedule your posts. These tools will automatically post for you.

Know Your Platform

There are a lot of social media platforms out there and they all have their own specific voice.  It’s important to tweak your content based on the specific platform you are on:

Facebook is great for relationship building. You can promote your brand, original content and speak directly to your customers in a casual manner. Facebook Advertising allows you to target specific customers to increase sales but if buying ad space on social media isn’t your thing, skip it and focus on building a loyal following organically.

Twitter is great for establishing a dialog with your customers. This platform allows you to share your thoughts and create a voice for your brand. You can also respond to people who want to talk to you directly. This is great for building rapport.

Instagram is great for sharing visual content. If you have great looking photographs of your products and/or demonstration videos, this is the platform for you. Unlike Twitter, Instagram is not the platform for holding a conversation. This particular platform is ideal for making visual statements. So, if your brand has something to say, create a meme and share.

12 May4 Ways to Increase Your Social Media Followers

On social media, follower count is one of those metrics that has many layers. If you want to grow your followers, there are tons of useful tips to try. Here are 4 Ways to Increase Your Social Media Followers.

Embed Your Media
Did you know you could share your YouTube videos on other sites? Yes, YouTube allows you to embed your video content off the YouTube platform. Having a YouTube channel is one of the best ways to communicate with your customers. Embedding those videos on your website and on your blog are both great ways for people to discover your YouTube channel. If you are sharing quality content they deem important or beneficial, they will most likely subscribe to your channel.

Be Social
One of the easiest ways to increase your followers is to talk to people who mention you. This may seem like common sense but you would be surprised how many brands don’t communicate with people on social media. It may be hard to respond to everything but making an effort to respond is essential to building relationships on social platforms. For help, download social media monitoring tools like Google Alerts so you get notifications whenever someone mentions your brand. When they do follow them and/or reply to their tweet.

Cross Promote
Cross Promoting is huge in social media campaigns. You may have Facebook followers who don’t follow you on Twitter or vice-versa. Add your Twitter link to your Facebook page, and occasionally tweet about your Facebook page. Don’t stop with Twitter and Facebook; you could also cross-promote on LinkedIn, YouTube, etc.

Blog/Website
Add buttons to your blog and even other website pages that allow visitors to share your content on social sites like Twitter, Facebook, and LinkedIn. There are apps that allow you to add RT @YOURUSERNAME to the end of each tweet shared from your site. Giving your followers the tools for them to share your content will only increases your reach to get more followers.

11 March4 Tips on How to Improve your Social Media

Have you fallen in love with a brand? You use their products all the time, you love the way it performs and you purchase more. You keep this love affair going by finding their brand’s social pages. Naturally, you go to follow them but you notice they haven’t posted since 2011. Insert sad face here______. There is nothing worse than seeing your favorite brand not keeping up with the times. I don’t wish that deflated feeling on anyone. Truly, with the demographic of consumers becoming younger, it’s imperative to keep your social sites updated. To help, here are 4 tips on how to improve your social media.

 

Social Staffing

The purpose of being on social media is to engage with your followers. Having one post per year on your Facebook page may not seem like much to you. However, your followers may see this as uncool or even lazy. Especially, if they are using it to ask questions and waiting on a response. To solve this issue, some companies have dedicated an employee who can set aside a sizable portion of their time to managing the company’s social media pages. Running a social media campaign is easily a full-time job requiring research, content creation and graphic design, while responding to comments/tweets. This is truly the best option to keeping your social media channels updated and your voice consistent. Here at Lyndex Nikken, we strive to engage with our customers not only to provide a helping hand with any questions or concerns about service for live tools, rotary tables, right angle heads or toolholders, but also to give high fives for customers that post application pictures using Lyndex Nikken products.

 

Find Your Customers

It seems like every day there is a new social media site emerging. The thought of having to manage 20 different social pages sounds like a nightmare to most. Besides hiring a social media manager (see above) one thing you can do is narrow the list of social sites down. You do this by finding out where your customers are. Are your customers more on Twitter than Facebook? If they are, it may be time to beef up your tweets with some engaging content. Finding which platform best suits your business is tricky, but a crucial step in the right direction. Social Media has been a true blessing for Lyndex Nikken. It’s a great platform for us to listen to customers, launch new products, and market to customers that are geared specifically to certain products.

 

Hashtag It

Piggybacking off finding your customers, some of you may be wondering “how do I know which social site my customers frequent?” The answer can be found in the hashtag. Some of you may remember it as the pound sign; it had a make-over. People use the hashtag as a locater for others to find their posts about a specific topic. For instance, if we wanted to find out what people were saying about our rotary tables, we would search twitter with the hashtag #nikkenrotarytable. There, we would find a community of customers talking about their Lyndex-Nikken Rotary Table. You can do it too. Search your brand in the hashtags and see what you find.

 

Make it Personal

One of the biggest mistakes for companies is making their social media presence too corporate. Some of your followers may find it to be cold and unfriendly. Others will just find it boring. Stop this before it starts by taking the personal approach. Use simple and engaging language to deliver your message and display your brand essence to your followers. As much as Lyndex Nikken appreciates the following and support for live tools, rotary tables, toolholders and angle heads we provide for the manufacturing industry, our goal is for customers to see the people behind the products. We hope the sincerity and professionalism we provide will further earn your business.

11 FebruaryWe Just Joined Instagram – Here’s why You Should too.

Instagram went from being your teenager’s favorite app to emerging into a legitimate social-networking site with tons of opportunity for business.  Research by ComScore shows, 34% of US internet users are now on Instagram. These users spend approximately 12 billion minutes on Instagram every month. This is huge for businesses looking to expand their reach in terms of audience penetration.

Visual Content

If content is king then visual content is the crown sitting on its head. Pictures and videos are a definite must have on social media. It’s literately the heartbeat keeping Instagram going. However, visual content isn’t only popular on Instagram.  Images and video are popular on Facebook, Twitter and YouTube as well. If your business is on other social platforms, use your Instagram images as content for your other social pages. By linking your Instagram account to your Facebook, Twitter, Tumblr and Flickr pages, you can simultaneously post new content to all platforms with one click.

Talent Recruitment

Instagram is a huge platform that can be used for many things, including recruiting for staffing positions. LinkedIn recently conducted a survey on its members. It showed 70 percent of the people following a company’s LinkedIn profile are also interested in working for that company.  Millennials (adults under 35) make up 50 percent of today’s work force. This demographic also make up 90 percent of Instagram users. So, you do the math. Instagram is a goldmine when looking for Millennials to fill your positions. This demographic cares deeply about whom they work for. They will take less pay to be at a business with good company culture and flexibility. In case you missed it, here is our 3-part series on Tips to Attract Millennials.  So, if your company has a great employment culture, start working in pictures to show your followers.

Product Promotion

Everything is promoted on Instagram. Businesses who specialize in clothing, jewelry and even food prep, all promote their goods and services on Instagram. Due to its fast popularity and growth, some are calling Instagram, “The World’s Most Powerful Selling Tool.” You may be asking yourself, “Where do I start?” Use pictures of your products to establish a relationship with your follower. Then encourage your customers to tag you in any posts showing your product. Next repost customers using your products. This builds trust with your followers. Lastly, promote any sales like BOGO deals for your products on your Instagram page with a call to action.

If you’re not on Instagram, hopefully you’ll join us soon.  If you are on Instagram, please follow us @lyndexnikken.