By now, every business should have their social media profile(s) established. Even if the business doesn’t post regularly, the profile should be setup. There is a difference between striving and surviving on social media. Surviving is when you are struggling to keep up with maintaining your page. Striving is when you look forward to posting content because you know it will increase your engagement and traffic rate. To help make social media more enjoyable for you, we are sharing 2 tips to help your business strive on social media:
Plan Your Posts
Rule #1 for striving on social media is to post content constantly. Some businesses see it as a chore to maintain their social media pages because it’s not easy. However, planning your posts can help take the pressure off. Developing a posting strategy is the first step. Choose how many posts you want to share on a daily or weekly basis. Then plan your content around that number. Usually, you would share original content but this is social media. You can also repost shared content from another source. If remembering to post is an issue, you can use social media management tools like Hootsuite and Buffer to schedule your posts. These tools will automatically post for you.
Know Your Platform
There are a lot of social media platforms out there and they all have their own specific voice. It’s important to tweak your content based on the specific platform you are on:
Facebook is great for relationship building. You can promote your brand, original content and speak directly to your customers in a casual manner. Facebook Advertising allows you to target specific customers to increase sales but if buying ad space on social media isn’t your thing, skip it and focus on building a loyal following organically.
Twitter is great for establishing a dialog with your customers. This platform allows you to share your thoughts and create a voice for your brand. You can also respond to people who want to talk to you directly. This is great for building rapport.
Instagram is great for sharing visual content. If you have great looking photographs of your products and/or demonstration videos, this is the platform for you. Unlike Twitter, Instagram is not the platform for holding a conversation. This particular platform is ideal for making visual statements. So, if your brand has something to say, create a meme and share.