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Category Archives: Quick Tips

5 August2-Ways to Manufacture a Good Working Environment

Being a part of the American workforce means you probably spend most of your time at work. That said, it is important to enjoy your working environment. Some people may think a good work environment is a ping-pong table in the break room or an open bar happy hour every Friday. To some it is, but in reality, it takes much more than that. There are many ways to improve your company culture that do not involve getting a liquor license. To help, here are 2 ways to manufacture a good working environment:

Open Communication

Having open communication between staff and management is extremely important to the culture of any business. The first step of opening the lines of communication is receiving feedback from staff. Some businesses may see receiving feedback from staff as a negative. However, it’s a great opportunity for the company to improve and grow. Besides, who better to give feedback than the people you employ to represent the company? Sharing feedback tells staff their input matters and that improves every working environment.

At Lyndex-Nikken, we adopted a way for our employees to give feedback as well as make suggestions to management. Through Google Forms we created a digital “suggestion box”, where our staff can make suggestions for company improvement while remaining totally anonymous. Since its introduction, we have received feedback and suggestions we have put in implementation. The digital suggestion box has not only increased staff productivity, it has encouraged positive thinking within the company.

Sharing Encouragement

It is important to remember your team. Yes, your staff is there to do a job but it is not hard to introduce random acts of encouragement while maintaining professionalism. Recognizing staff’s birthdays are small steps for the company but big steps for the company culture. There are many ways to share encouragement. Recently, the management team at Lyndex-Nikken reserved a food truck and sponsored lunch for the company.   Actions like this will encourage and motivate your staff to do their best.

30 June2 Steps to Proper Brand Management

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What does your branding say about your business? If you cannot answer that question with certainty, neither will your potential customers. Similar to your reputation as an individual, branding is what people think of when they think of your business. Comparable to the Amazon being known for their 2-day shipping, it is what your business is known for; for better or worse. Over time, your branding will evolve and grow with your business. It is important to make sure to express this evolution to the public. To help, we have listed 2 Steps to Proper Brand Management:

Social-cleaning-300x202Brand Clean-Up

One of the first things you can do to refresh your branding is to eliminate old information. Did you stop carrying older products in lieu of newer product line? Take inventory of all of your platforms including, website, blogs, and social media pages and update the products you sell and services you provide. You can also check to see if there are former employees still listed on your website. Now is the time to purge your brand of all obsolete information.

Revamp WebsiteRevamp Your Website

After cleaning up your platforms, the next step is to concentrate on your website. To your customers, your website is your digital storefront. It is what people see when they decide to do business with you. That said, it’s important to keep the look and functionality of your website updated. You can start by asking yourself, how old is my website? There have been a lot of changes made to how we view websites in the past 5-years. If your website was designed before the introduction of smartphones, it may be time to give it a face lift. Since, the smartphone boom, people view more websites on mobile devices vs. computers. It is important your website is mobile responsive. This is when the website is scaled to fit the size of a mobile device. For more detail on how to check if your website is mobile responsive see our previous article, 2 Keys to STOP Losing Business to Competitors.

16 June2 Tips to Help Your Business Strive on Social Media

Social Media Feature

By now, every business should have their social media profile(s) established. Even if the business doesn’t post regularly, the profile should be setup. There is a difference between striving and surviving on social media. Surviving is when you are struggling to keep up with maintaining your page. Striving is when you look forward to posting content because you know it will increase your engagement and traffic rate. To help make social media more enjoyable for you, we are sharing 2 tips to help your business strive on social media:

Plan Your Posts

Rule #1 for striving on social media is to post content constantly. Some businesses see it as a chore to maintain their social media pages because it’s not easy. However, planning your posts can help take the pressure off. Developing a posting strategy is the first step. Choose how many posts you want to share on a daily or weekly basis. Then plan your content around that number. Usually, you would share original content but this is social media. You can also repost shared content from another source. If remembering to post is an issue, you can use social media management tools like Hootsuite and Buffer to schedule your posts. These tools will automatically post for you.

Know Your Platform

There are a lot of social media platforms out there and they all have their own specific voice.  It’s important to tweak your content based on the specific platform you are on:

Facebook is great for relationship building. You can promote your brand, original content and speak directly to your customers in a casual manner. Facebook Advertising allows you to target specific customers to increase sales but if buying ad space on social media isn’t your thing, skip it and focus on building a loyal following organically.

Twitter is great for establishing a dialog with your customers. This platform allows you to share your thoughts and create a voice for your brand. You can also respond to people who want to talk to you directly. This is great for building rapport.

Instagram is great for sharing visual content. If you have great looking photographs of your products and/or demonstration videos, this is the platform for you. Unlike Twitter, Instagram is not the platform for holding a conversation. This particular platform is ideal for making visual statements. So, if your brand has something to say, create a meme and share.

26 May3 Reasons why Teams are Crucial to a Productive Office Environment

Teams, either you love them or you hate them. Either way, teams are becoming more common in the workplace.   The team-oriented work structure relies on small work groups to manage tasks and or products and services.  Working in teams offer many benefits due to several employees collaborating and sharing ideas.  Here are 3-reasons why teams are crucial to a productive office environment:

Productivity

When you are working on a team, a group of people are working together toward the same goal. The entire objective is shifted toward completing the task at hand.  It increases the ability to work faster and complete tasks with shared responsibilities.  Management has found by encouraging teamwork in the workplace they can increase efficiency and generate more revenue without hiring more staff.

Inspiration

Another reason companies are pro teams is because it sparks creativity. By having multiple employees from different backgrounds sharing their different perspectives it creates an atmosphere for freedom. Being free to brainstorm about different solutions will reveal the best solution.  Collaboration with team members can also improve communication amongst the team so the best ideas can emerge.

Workload

When working in a team towards a common goal, the workload is shared among all team members. Usually, the work should be shared equally and be distributed according to the strengths vs. the weakness of each member.  Teamwork also allows for helping other team members.  After you have completed your task, go back and help a team member finish theirs.  It is important to remember that as a team, everyone is working towards the same goal.  This is why it is crucial to allocate tasks according to the strengths of each team member.  Assigning tasks to the correct people will ensure maximum productivity.

12 May4 Ways to Increase Your Social Media Followers

On social media, follower count is one of those metrics that has many layers. If you want to grow your followers, there are tons of useful tips to try. Here are 4 Ways to Increase Your Social Media Followers.

Embed Your Media
Did you know you could share your YouTube videos on other sites? Yes, YouTube allows you to embed your video content off the YouTube platform. Having a YouTube channel is one of the best ways to communicate with your customers. Embedding those videos on your website and on your blog are both great ways for people to discover your YouTube channel. If you are sharing quality content they deem important or beneficial, they will most likely subscribe to your channel.

Be Social
One of the easiest ways to increase your followers is to talk to people who mention you. This may seem like common sense but you would be surprised how many brands don’t communicate with people on social media. It may be hard to respond to everything but making an effort to respond is essential to building relationships on social platforms. For help, download social media monitoring tools like Google Alerts so you get notifications whenever someone mentions your brand. When they do follow them and/or reply to their tweet.

Cross Promote
Cross Promoting is huge in social media campaigns. You may have Facebook followers who don’t follow you on Twitter or vice-versa. Add your Twitter link to your Facebook page, and occasionally tweet about your Facebook page. Don’t stop with Twitter and Facebook; you could also cross-promote on LinkedIn, YouTube, etc.

Blog/Website
Add buttons to your blog and even other website pages that allow visitors to share your content on social sites like Twitter, Facebook, and LinkedIn. There are apps that allow you to add RT @YOURUSERNAME to the end of each tweet shared from your site. Giving your followers the tools for them to share your content will only increases your reach to get more followers.